Mastering the Evolving PR Playbook

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Event Overview
The old playbook of sending out press releases is no longer enough—especially not today, when public relations (PR) is evolving faster than ever. With fewer journalists, shrinking newsrooms, and an oversaturated media environment, adopting a holistic approach that combines earned, owned, and paid media strategies is critical.

In this session, we’ll explore how PR professionals can thrive in this changing landscape by creating integrated strategies that go beyond traditional tactics. We’ll discuss the growing importance of owned media—such as corporate blogs and executive thought leadership—and how leveraging paid media can amplify your message and extend your reach.

Discover actionable ways to navigate today’s challenges that build trust and visibility in an increasingly competitive space. This session is a must-attend if you want to stay ahead of the curve and deliver measurable results.

About the Speaker
Stephanie Roberts is head of global communications at Hitachi Industrial Equipment Systems Co., Ltd. (HIES), a wholly owned subsidiary of Hitachi, Ltd. With nearly 15 years of global communications expertise, she has led impactful internal and external strategies across branding, executive engagement, public relations, employee communications, and more.

Roberts has spent seven years with the Hitachi Group, including six at Sullair, a global leader in compressed air systems. In 2022, she became the first expat to join HIES’s Tokyo headquarters, where she drives the company’s global communications and branding initiatives.

A Chicago area native, Roberts holds a master of science degree in communications from Northwestern University and a bachelor of arts in communications from DePaul University.

NOTE 1: This event is ON THE RECORD.

NOTE 2: Please note that, as with all guest presentations, the content and comments of the speakers reflect their own opinions and do not necessarily represent the opinions or policies of the ACCJ.

NOTE 3: To ensure the safety of our members, guests, and staff, we ask that you review the registration guidelines and safety measures and complete the consent form before registering.

NOTE 4: If you cancel after the stated deadline, the full meeting fee will be charged to your account. All guests must be accompanied by a member of the ACCJ. No substitutions or walk-ins.

NOTE 5: If you are driving to Tokyo American Club, please inform the ACCJ of the make, model, color, and plate of the vehicle by the registration deadline, as arrangements must be made. A ¥2,200 parking fee will apply.