Real Mothers of Japan
Over the last six years the McCann PULSE program of continuous investigation into people’s lives has focused on understanding the younger generations of mothers in Japan. Volume 7 of the “Real Mothers” study has just been launched and looks in-depth at the social media usage, recession buying habits and views of the future of Japan’s mothers of children fifteen years old and under. The event will look in detail at how today’s generation of mothers got where they are, what they think of their lives, their families and their purchase decisions.