Toys "R" Us - Japan opens its newest store in Sendai
On Friday, Toys“R”Us Japan opened its newest location in Sendai, Miyagi Prefecture. The Toys“R”Us/Babies“R”Us Sendai Izumiosawa store, located in the AEON Sendai Izumiosawa Shopping Center, represents the company’s support for the revitalization process in the Tohoku area, says Monika Merz, president and CEO of Toys“R”Us Japan, which is celebrating its 20th anniversary in Japan.
This year marks two decades since the opening of the first Toys“R”Us store in Japan, which is the company’s biggest market outside the U.S. Currently, there are 167 stores in Japan – 94 Toys“R”Us, 19 Babies“R”Us and 57 side-by-side stores, employing more than 8,000 staff.
The Sendai Izumiosawa store is the company’s third store in Miyagi Prefecture and the 12th in the Tohoku region. Toys“R”Us also took part in the Date fm Yusuzumi Concert – Let’s Go TOHOKU summer concert event in Sendai dedicated to the disaster relief, and aimed at bringing some joy back to the people of the hard-hit region, said Merz.
