The Canadian - Brand Spotting: KIDS 'N PLAY
The Canadian - Spring 2016. Vol 16. Issue 02.
Brand Spotting: KIDS 'N PLAY
By Vivian Morelli, a Canadian freelance fashion writer living in Tokyo
STYLE UP THE TOTS FOR OUTDOOR FUN WITH THESE COOL CANADIAN AND JAPANESE ACTIVEWEAR BRANDS
Family Fun
- Uniqlo
Set to open later this year in Toronto in two locations, the competitively-priced Japanese giant retailer Uniqlo will soon conquer the hearts and wardrobes of Canadians. While adults will be pleased at the comfortable yet stylish basics and numerous collaborations (Lemaire, Carine Roitfeld and Ines de La Fressange just to name a few), they will also be delighted to make it a one-stop family shopping trip. Families can stock up on high-quality apparel, ranging from newborn baby rompers and beareared fleece pajamas to seasonal gear and a plethora of socks and underwear and even blankets for children.
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Elemental Cool
- Canada Goose
When it comes to bundling up your little ones, you should always trust Canadians, who know a thing or two about braving the elements. The quintessential Canadian parka brand Canada Goose, which started out on the backs of Arctic explorers, is now being worn by in-the-know Tokyoites. The shoulder patch-adorned jackets are a must-have winter and early spring item—even for the mild Tokyo temperatures. Kids can also enjoy sporting the down-filled creations and fans will be happy to hear that Canada Goose has a compact yet appealing junior collection, which features colourful, hooded parkas, vests with a polar bear motif, waterproof snow pants and even mittens to keep those little fingers snug.
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Backpackers
- Herschel
Chances are you’ve spotted the signature hand-drawn Herschel logo on a backpack in Tokyo and squinted, trying to see the name so you could snatch up a similar one. The company, based in Vancouver and named after a rural town in Saskatchewan, was founded in 2009 by brothers Lyndon and Jamie Cormack. It’s become wildly successful amongst hip people across the world from Tokyo to New York City and gained an enormous Instagram following. Browse the online store to view their extensive selection of backpacks, wallets, luggage and totes.
Kids will love the newly released Disney collaboration, featuring Mickey prints on minimalist white or navy pouches and bags that can be used for school, as well as subtle Winnie the Pooh artwork adorning buttery-yellow textile.
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Get Outside
- MontBell
Already well known in the rest of the world, this Japanese company offers outdoor gear that follows the traditional philosophy of kinobi, or “function is beauty.” MontBell offers an affordable range of fleece vests, rain wear, swim wear, backpacks and hiking equipment suited for all sports and activities. The baby collection includes all rompers, bath towels, winter jackets, vests, swim suits and even organic cotton bibs and reusable nappies. The kids’ collection for summer includes gear for all your upcoming trips: adorable wetsuits for water sports lovers, stylish caps to protect from sensitive skin from the sun plus rain suits and waterproof ponchos for Japan’s looming rainy season.
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The Canadian - Spring 2016. Vol 16. Issue 02.
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