[Event Report] Making Location-Based Digital Marketing Work - joint event with the ACCJ
Making Location-Based Digital Marketing Work - joint event with the ACCJ
Mobile has changed our world and is changing marketing as we speak, but that is only half of the story. On May 12th, 2015, Neil van Wouw, CEO of digital media company Vanten K.K., and CCCJ Governor, addressed the evolution of location-based digital marketing and how this constantly affects business, both in Japan and across the globe.
Key takeaways from the discussion were:
- Digital signage ("push" info) goes hand in hand with mobile ("pull" info), and this balance makes the virtual world more an extension of our real world, rather than something very separate as it is now.
- Digital signage has a unique role to play, grabbing attention for a second and giving us hints about what we want to look at next (on our mobile devices).
- Digital signage is most effective when it's an active part of a cohesive marketing strategy and sales funnel.
Checkout highlights from the session below
Making Location-Based Digital Marketing Work
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